Wednesday Word . . . Advertising
In the Lenten devotional book, Honest to Goodness: Discovering the Truth and Beauty of a Loving God, the topic for this Second Week of Lent is, “Dear Mortal, here's what I expect from you.” This Second Week of Lent is all about learning and meditating on what God requires of us to uphold our end of the covenant we have entered into.
Over and over again we are called to listen to God (the Jewish faith is based on the Shema – “Hear, O Israel”). We are called to be holy as the Lord God is holy. We are called to be generous with our wealth and share of our abundance with others. We are called to do justice, love mercy, and forgive others as God forgives us. We are called to shine the light of God's love, both so that others will see and so that we dispel the works of darkness. And we are called to love others as God and Jesus love us.
Notice that we are NOT called to place bumper stickers on our cars, wear hats or clothing with pithy biblical quotes, or stock up on any other religious trinkets we might use to identify us as people of God.
We can have all the clothing, stickers, and trinkets we want that advertise us as Christians, but if we don't do the very basics of what God is calling us to do, then it's all just so much false advertising.
What are the basics of what God is calling us to do, and how do we let people know that we are Christian people of God? We do it by listening to and respecting others. We do it by giving liberally and sharing our abundance with the less fortunate. We do it by working for justice, being merciful, and living humbly. We do it by living in and sharing the light of Christ that banishes all darkness.
And that is the only advertising needed.
Have a blessed Lent,
